Working Parents
We worked with Berkeley Partnership to develop the story of how their working parents policy is creating a great work/life balance – and why Berkeley is such a fresh place to work.
This film gave us much more access to the team members lives – their families and homes, creating a very fun and engaging film that reflected the real life situations of their team members. As well as partners with young families, we also highlight rejoiners and how their journey back was supported and the help they had along the way.
This project and the 100 Days film we also produced significant numbers of impressions and also applications, compared to their conventional recruitment advertising
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